Top 3 Innovations in Video
Each new medium mimics the last. Early films took the format of televised theatre and online video has largely been produced as TV that you watch at your desk.
But the potential of web interfaces and enables a much richer experience and it’s taken a long time for this potential to be explored.
Here are my top 3 innovations:
Cap & Trade
The good people at Story of Stuff enhance their Flash video clips with non-obtrusive, contextual sidenotes that appear as the clip progresses. This allows the main content to remain wonderfully succinct, generating intrigue while allowing the user to explore in more depth as they wish.
BooneOakley.com
This creative outfit decided against building a website to showcase their work. Instead, their domain name points straight to their “Home” YouTube video. Embedded within the Flash video are navigation links that are active as the video plays, and each link directs users to another video telling more of their story.
Bing Video
Sifting through the trash got a lot easier when Bing introduced the hover preview feature to the mass market.
They developed a tool that’s been lurking in the murky underworld into a preview feature that lets users view and listen
to a significant excerpt from a page of video thumbnails without loading up the entire clip.
There’s plenty more that can be done to enhance the capabilities of video on the web and with Flash video getting its foot in the door there should be plenty more innovation coming in 2010.
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